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Liza Koshy has been a brand ambassador for C’est Moi since 2019, but this November, she’s launching her own capsule collection of skin-care and makeup products called One of One by C’est Moi. Although Koshy is an entertainer first and foremost, if you’re one of the 18.7 million people who follow her on social media, then you know she also moonlights as a beauty influencer. In between trying out the latest viral challenge and sharing new dance videos, Koshy likes to put her makeup skills to the test with various bold looks, and we think we can all agree: she’s really good at it.
The launch of her beauty line, One of One by C’est Moi, comes from her existing love for all things clean beauty and self-expression. “I’ve definitely been super experimental with my makeup during this pandemic and quarantine,” Koshy told POPSUGAR. “I’m doing it to make myself feel good, try something new, and feel and look confident while doing it. That’s the whole messaging around the brand is that it’s this party of one — and you’re invited to the celebration yourself.”