Meet Cuerpa: The Latinx-Owned Beauty Brand That’ll Make You Reconsider Face Oil

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As a person with an oily T-zone, I’ve always thought it was silly to use facial oils on my skin type — why put the same product on your face that you’d otherwise deem a problem? That’s until I tried a few that managed to keep my skin hydrated sans the uncomfortable, greasy feeling I’d previously anticipated. One of them is an anti-aging oil I received from Cuerpa, a Latinx-owned clean beauty brand that deserves to be on everyone’s radar.

Stemming from the Spanish word “cuerpo,” which means “body,” Cuerpa was founded by Edwin Jimenez Casanova. The brand is mostly known for its face oils, although there are a handful of other body and lip products in its lineup. One of the first things I noticed when I came across the brand is that its aesthetic is pretty similar to that of Herbivore Botanicals with its minimalist packaging and colorful products, but the products themselves are quite different.

Among Cuerpa’s collection is a trio of face oils: the Soleil Du Désert Anti-Aging Facial Oil, the Terre Bleue Balancing Facial Oil, and the Déesse de La Forêt Revitalizing Facial Oil. The anti-aging oil in particular is meant to make the skin look more youthful and glowy while also keeping it nice and hydrated, and from my experience, it definitely got the job done.

If you’re often drawn to clean-looking, colorful bottles that look pretty on your vanity table — but want to try something new while supporting a Latinx-owned beauty brand — consider trying Cuerpa. Shop the brand’s face oils ahead.


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