“Skinimalism” Is Going to Be the Biggest Beauty Trend Come 2021

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You may not know what “skinimalism” is but you’ve probably seen it before, either on your social media feeds or your friends. It’s what Pinterest is deeming the “new glow-up” and, according to its 2021 Trend Predictions Report, it’s going to be a major trend in the new year.

Skinimalism marries makeup and skin care for the best of both worlds. It’s a new wave of natural, minimal or no-makeup beauty looks where your real skin — texture, pores, blemishes, discoloration, and all — shines through. It may not be a completely novel concept, but in a world where photo-retouching and the idea of “perfect skin” are still very prevalent, it’s a sign that many people want to move away from those unrealistic beauty standards.

According to Pinterest’s report, searches for how to get glowing skin naturally have gone up four times year over year, and “natural everyday makeup” has increased by 180 percent in the last year. Does this mean that the days of graphic eyeliner and a full face beat are over? Not even close. But it does mean that people are craving a way to enhance what they’ve already got with makeup and skin-care products, rather than cover it up. That’s a trend we can get behind.

Keep scrolling to see what “skinimalism” is all about.

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